Background
*This Jaguar 340 is being offered in a "No Reserve" auction*
The Mk 2 Jaguar launched in 1959 was a fine car for the time, a perfect example of the 'affordable grace, space and pace' sweet spot that Jaguar had been targeting so successfully over the previous two decades.
Even when Rover comprehensively reset the bar for executive cars in 1963 with the rakish, sharp-suited P6 2000, there was still a ready market for the Mk 2's more rounded recipe of luxury and performance, but by 1966, with the game-changing XJ6 still two years away, brows were starting to furrow in Jaguar's boardroom. The 'hot' version of the Rover 2000, the TC, was nearly 3 seconds quicker on the 0-60mph dash than the 2.4-engined Mk 2. The 3.8 Jag had the Rover well beaten on both speed and acceleration, which was not altogether unsurprising given that its engine was nearly twice as big as the Rover's, but competing with the more modern 2000 was tough for Jaguar on both purchase price and running costs. The 3.8 Mk 2 was not exactly economical, averaging 16mpg in normal use, which probably played some part in its demise in 1967.
The Mk 2 continued in 3.4 and 2.4 formats for another two years after that, however, albeit with more modern new names – 240 and 340 – and slightly less luxury to bring the price down closer to the Rover's. The 340 was a good halfway house between the 2.4 and the 3.8, offering 210bhp (just 10bhp shy of the 3.8) and a top speed only 5mph below that of the big boy. It was a smart buyer's choice then and it still is today. Because it was only in production for two years, the 340 is considerably rarer than the old 3.4. Of the 31,400-odd 3.4-engined cars built, fewer than 2,800 were 340s.







