Background
An icon born out of circumstance, the influence that the quarter-ton, G-503 ‘Jeep’ had on the post-war world was undeniable. Eisenhower said it was one of three machines that secured Allied victory, alongside the Douglas C-47 Skytrain ‘Dakota’ and the landing crafts that took back Normandy.
Surplus ‘Jeeps’ found homes across the globe; said to have inspired Maurice Wilks’ efforts in creating the first Land Rover, other escapees formed the basis of Italy’s first police motor pool.
Although it was Willys-Overland that retained intellectual property rights after hostilities ended, the exact origin of the ‘Jeep’ name has never been verified; the Ohio firm trademarked the name in 1943. Two other companies played a decisive role in the Jeep’s wartime career: American Bantam, which was successful in meeting the government’s tough brief, but could not produce the new vehicle in sufficient quantities, and Ford.
The Blue Oval, like Willys-Overland, had sent competing designs to the proving ground – but with the decision made, it and Willys got the job of making jeeps for the armed forces. Dearborn’s jeeps were known as GPWs – Government contract, 80-inch wheelbase, (P) Willys design – while Ohio’s wore the ‘MB’ tag. There were ‘MA’ jeeps produced in small numbers, but its improved successor would be the one that would become an icon.





