Background
The Mustang’s secret to success now seems so obvious but the combination of a beautiful, sporting bodyshell allied to commonplace mechanical components was something of a revelation at the time. And, with a choice of five different engine options, six different transmissions, three suspension packages, three braking systems and a whole host of performance, colour and cosmetic choices, there was a Mustang to suit everyone.
Most importantly, it was cheap. The Mustang’s launch price of under $2,500 enabled blue collar workers across America to indulge themselves in something other than the workaday drudge; if Bruce Springsteen made heroes of the working class man and woman, Ford lent their heroism wings.
The Mustang was a stunning vindication of Lee Iacocca’s vision. Original projections were that Ford might sell 100,000 in the first full year of production; in actual fact, it shifted that many in three months – and sales went on to top a million in just eighteen.







