Background
Among the earliest American automobile manufacturers, Ford Motor Company was quick to capitalize on the many commercial possibilities of light- and heavy-duty trucks and commercial vehicles. Car-like styling assumed greater importance in generating sales with the advent of the Model A in 1927 and the revolutionary V8 lines introduced for 1932. By 1934, Ford scored a home run with the beautifully styled 1934 Fords, essentially scaled-up versions of Eugene T. “Bob” Gregorie’s Model Y for British and European markets. Setting new standards for automotive design at affordable, mass-market pricing, 1934 Ford passenger-car styling was applied to the 1935 Ford light-duty trucks with further refinements for 1936. Featuring sweeping fenders and a gorgeous raked “V” grille and windshield, these stylish workhorses inspired many “Hot Rod” versions, exemplified by this striking full-custom 1936 Ford Pickup that seamlessly bridges classic original styling cues with modern performance, and construction quality with pure “Hot Rod” attitude.








