Background
You’re looking at one of the most successful Ford models of all time, yet somehow the Maverick remains almost unknown on this side of the Atlantic.
Ford sold 579,000 of them in their first year, almost touching the Mustang’s record debut-year sales of 619,000, and more than doubling the total for Mustang sales in 1970. And it’s important to mention the Mustang because both cars share a common ancestor – the Ford Falcon.
The 1964 Mustang was based on the unit-body Ford Falcon introduced back in 1960, or more specifically on the Falcon Sprint of 1963. The Maverick was developed later in the 1960s as a sub-compact rival to some of the European and Japanese imports that were starting to give Detroit a headache, but also to fight the Chevrolet Nova and Dodge Dart from GM and Chrysler.
It was basically the same trick over again – take the well-proven Falcon platform, lop a bit out of the wheelbase (which is five inches shorter than the Mustang) and repurpose the old Falcon running gear and driveline options under some fresh new styling. This time, however, the car wasn’t inventing a new sector like the Mustang, but phasing out the Falcon as Ford’s entry-level, mass-market moneymaker from 1969.
That meant ‘Thriftpower’ six-cylinder engines and low prices – barely $2000 for the base model. Ford also offered a trim package called the Grabber for 1970, with little more than stripes and a blacked-out grille to start with. But then in 1971 a V8 engine joined the range and the Grabber became a separate model, albeit no threat to a Boss Mustang – which was just as Ford intended.
Despite this, the V8-powered Maverick always went well because it was one of the lightest American cars of its day at less than 1250kg. That, plus the many shared components with the Falcon and Mustang, makes them easy to upgrade or indeed to turn into competitive racing cars. Speaking of which…







