Background
With War on the horizon by 1940, the government of the United States issued a contract to civilian manufacturers to produce a new ¼ ton ‘light reconnaissance vehicle’. Three companies answered the call; Bantam, Willys-Overland and Ford. Together, these three US firms managed to get a new and basic go-anywhere design sorted, but it was Willys who put it all together in just 75 days; making a pair of evaluation prototypes. Green lit and ready for war, manufacture was split between Ford and Willys and began in 1941. The first generation Willys MA was destined for America’s allies in Russia and the UK, but it was the later MB that was made famous by mass-production and use in all theatres.
Though it’s a little over-egging it to say that the Jeep won the war for the allies, it certainly made an enormous contribution to victory in Europe and Japan. The ‘Jeep’ – a contraction of GPW (General Purpose War) – could go anywhere, quickly and reliably. Before committing tanks or troops, this agile little ¼ ton truck could get in close to the enemy, see what he was up to and report back. It was also able to quickly recover injured GIs from the field and return them to hospitals behind the lines, greatly increasing their chances of survival. There are a million reasons why this little truck won the favour of the troops but it also managed the same with the public post-war.







