Background
Following 1945, Ford Motor Company transitioned from being a military manufacturer back to the consumer vehicle builder it had been before the war.
The 1949 Ford was the first post-war vehicle the company produced featuring a completely new design, under Henry Ford II’s leadership, and created by famed industrial and automotive designer, George Walker.
Walker hired designer Richard Caleal, the son of Lebanese immigrants and a man who would go on to work with the legendary Raymond Loewy design team at Studebaker, to create a finished design within three weeks.
Caleal’s offering was one of several presented to Henry Ford II and the company’s Executive Committee.
Within five minutes, the committee unanimously chose his model.
The design was a huge success, selling well over a million units during its first full year, and is referred to by historians as the car that saved the Ford Motor Company.
Caleal would later be inducted into the Automotive Hall of Fame on the strength of this award-winning work.
With the '49 model Ford adopted wishbone-type independent front suspension and swapped the old transverse springing for longitudinal leaves at the rear, while fresh styling saw the rear fender bulge eliminated in favour of a straight-through line.
There were no significant changes made for 1950, though the designation of the top-of-the-range V8 series, previously 'Custom', became 'Custom DeLuxe'.







