Background
The only vehicle ever produced and marketed by the short-lived Continental division of the Ford Motor Company, the Mark II coupe was a very special, highly exclusive car engineered and built to standards on par with the finest luxury offerings of Europe.
With roots in a one-off summer vacation car commissioned by Edsel Ford, the first generation Continental was a Lincoln-badged, V12-powered two-door based on the marque’s equally gorgeous Art Deco Zephyr. Built from 1940-1948, including a three-year pause for WW2, the Lincoln Continental drew a glamorous clientele of artists and entertainers.
Reintroduced in 1956 under a brand new division, the Continental Mark II was the most expensive American production vehicle of the era, its $10,000 base price (>$100,000 today) placing it in direct competition with the Rolls-Royce Silver Cloud.
Despite its prodigious sticker price, the Mark II lost Continental nearly $1,000 per unit made, leading to its famously ignominious demise at the direction of an incensed Henry Ford II, son of Edsel as well as president and CEO of Ford.







