Background
The Volkswagen Beetle was the first car modified for beach life, right? Not even close… The ephemeral little scamp in front of your (no-doubt smiling) face wasn’t even the first. In 1957 Carrozzeria Ghia was approached by the God of the Italian industry, Fiat boss Gianni Agnelli, with the express intention of producing a must-have little beach runabout. The famous Italian coachbuilders had been making its ‘Jolly’ since ’54 from Renault 4CVs, but Agnelli realised that the cool and entirely Italian Nuovo 500 would be make an ideal replacement.
But what is a Jolly? Well, Gigi Segre, boss of Ghia, spotted a gap in the market for a land tender post-war. The narrow streets found on Italy’s Amalfi coast meant this new vehicle had to be diminutive. Though it would still need to transport the world’s rich from posh hotel to beach in the most fashionable manner imaginable. Chopping the top off a 500, while strengthening its underneath and swapping its interior for some wicker chairs (no really) turned out to live up to this promise perfectly. Fashionistas lined up to buy them, especially after Agnelli himself kept one on his yacht. His example was soon followed by silver screen royalty including Grace Kelly and Elvis Presley as well as actual royals like Princess Grace of Monaco. This was, without doubt, one of the coolest cars of the 1960s.







