Background
The Dodge Challenger is an American legend, almost as hallowed in automotive history across the Big Pond as other icons such as the Ford Mustang, Chevrolet Corvette and AMC Gremlin… well, okay, maybe not the last one. Launched in 1969, it was pitched at ‘pony car’ buyers, although unlike many of its more compact competitors, it was something of a Shire horse, albeit a very swift one.
When the Challenger emerged at the tail end of the 1960s - although something like the Challenger doesn’t so much emerge as burst onto the scene accompanied by fire and thunder - it was to satisfy the Chrysler Corporation’s need for a model to compete with the larger pony cars that were then becoming a trend. It already had the smaller Plymouth Barracuda, but the bigger Challenger was intended to, um, challenge, the likes of the Mercury Cougar. Chrysler wanted it to be ‘the most potent pony car ever’, and so loaded it with options galore, from engines to trim. If you wanted it on a Challenger, you could probably get it.
The first generation Challenger lasted until 1974, by which point America was turning away from large pony cars due to energy crises, emissions and safety restrictions, and perhaps just a general sense that things had gone a little too far. However, when the Challenger name returned - in 1978 - it was on a rebadged Mitsubishi Galant Coupe. No offence to Mitsubishis, but these 1.6- and 2.6-litre four-cylinder, very angular, and obviously Japanese machines were hardly worthy of the moniker. Fire-breathing road monsters they were not.
Perhaps to the relief of everybody, the second generation Challenger was dropped in 1983, and Dodge didn’t revive the name for over 20 years. This time, it was on something that deserved the title. The Challenger Concept was unveiled in 2006, with its imposing and muscular looks aping the first generation cars - Dodge having wisely chosen to celebrate the original incarnation rather than the Mitsubishi wannabes. Although longer and taller, the third series Challengers that followed in 2008 were clearly significantly influenced by their illustrious predecessors. And they had the might to match the demeanour too, with 6.1-litre Hemi V8 engines and a lot of Mercedes parts in their make-up, thanks to both Dodge and Mercedes-Benz being siblings within the DaimlerChrysler group at the time.
With the entire production run sold out in advance - although, admittedly, there were only 7119 Challengers built during 2008 - Dodge obviously had a big hit on its hands, and production was considerably expanded, with engines ranging from a 250bhp 3.5-litre V6 through to the aforementioned 6.1-litre V8 of 425bhp. The models were constantly tweaked, with differences in trim, special edition packs and upgraded mechanicals. There was a mild facelift in 2015, with interior and exterior nips and tucks, plus some power boosts. The Challenger continues in production to this day. And with some variants boasting eye-watering power outputs of 840bhp, we can’t see Dodge doing what Ford has done with the Mustang - reusing the title on an electric crossover vehicle - and diluting the Challenger brand anytime soon. After the Mitsubishi hiccup, it now seems to properly understand the glory of the name.







