Background
Founded by David Bradley in 1884, the eponymous plow manufacturer was purchased
by Sears, Roebuck & Co. in 1910, and continued to manufacture farming implements
for distribution through the Chicago mail order giant’s widely distributed catalogs.
Fast forward nearly half a century, and by 1958 the David Bradley Manufacturing
Company, to give its full, formal name, would introduce an early garden riding tractor. By
the beginning of the 1960s, Bradley, still owned by Sears, had become the world’s
largest garden tractor manufacturer, but would soon be acquired by the Newark Ohio
Company.
Sometime prior to Bradley’s products disappearing from Sears’ catalogs, the Northern
Illinois-based firm began to offer a new type of recreational machine, one first conceived
in 1956 Los Angeles, and almost immediately destined for explosive worldwide
popularity







