Background
In 1910 the Daimler board agreed a “merger” with BSA. At that time, the Birmingham Small Arms company was best known for predominantly that – small arms…from Birmingham – and bicycles. Their first motorcycle didn’t appear until the same year that the Birmingham firm heavily leveraged their shares to purchase Daimler. It wasn’t a successful marriage with neither company particularly thriving, two World Wars intervening to further complicate the picture.
Daimler plodded along making worthy limousines and dowdy luxury saloons for the next 50 years or so. This rollcall of regal conservatism was emblematic of where Daimler’s internal mindset and external image was now at. By the late 1950’s, however, BSA had not only developed a worldwide reputation for their motorcycles but had also swallowed up Triumph and Ariel along the way. Confidence was high and their offices were awash with accomplished designers and engineers. Why not design a Daimler sports car that could vie for a slice of the huge North American market?
The group’s Automotive Managing Director, Edward Turner was charged with the task. Turner’s title may have sounded more “board room” than “drawing office” but he was in fact a celebrated motorcycle designer with a specialism in engines. The Ariel Square Four and the Triumph Speed Twin, Thunderbird and Tiger were just tasters of his earlier work. He was ably assisted by “his pencil,” Jack Wickes, and together they designed not just the sports car’s body but also a new V8 hemi.
The new car was christened the “Dart” and made its world debut at the International Automobile Exhibition in New York in April 1959. Almost immediately Daimler received word from the Chrysler Corporation’s legal department informing them that Chrysler had earlier registered the Dart name for use with their Dodge models. Quickly Daimler adopted the internal project code of SP250 to describe the car, but the Dart nomenclature had pretty well stuck. The Dart was hardly off its show stand, however, before Daimler was sold to Jaguar in 1960 for £3.5M. With Jaguar showing no real enthusiasm for the car (their E Type was just out of the blocks, after all) the Dart soldiered on until 1964. A total of 2,654 Darts were built with around 40% being exported to the USA.








