Background
PLEASE NOTE THAT AN AUCTION PREMIUM WILL BE CHARGED, ON TOP OF THE HAMMER PRICE, OF 5% (+VAT IN THE UK AND EUROPE). FROM 16TH JAN'23 THIS APPLIES TO ALL AUCTIONS ON THE MARKET, AND FEES ARE CAPPED AT £5,000 (+VAT)
Selling the same car behind a variety of different badges to appeal to a buyer’s poshness, sportiness, or just plain stinginess might seem like a relatively recent thing. But of course it isn’t: the Brits were pulling this trick decades ago.
For Jaguar, it started in 1960 when they took over the Daimler Company. By body-doubling the Mk 2 Jaguar as a Daimler V8-250, albeit with a smooth 2.5-litre V8 instead of the Jag’s straight six, sales could be increased at relatively minimal expense.
The Jaguar XJ6 of 1969 was such a wonderful car that even greater savings could be made. There was no need to fit a different drivetrain on the Daimler Sovereign version. Adding some flutes to the grille and changing some of the interior trim would do just as well.
Daimler’s heritage was even longer than Jaguar’s, so the Sovereign came across as slightly posher and more exclusive than the Jag. Having a real word for a name, and a regal one at that, added to the Daimler’s kudos.
The smartly facelifted Series 2 versions of both the Jaguar and the Daimler were unveiled in 1973, shortly after the 5.3-litre V12 option became available. With ex-Daimler man Lofty England now in charge at Jaguar, they revived the Double-Six name for the Daimler XJ variants powered by the V12.
Pillarless coupés are some of the most beautiful cars ever made – and the concept of taking a large, good-looking saloon, adapting it into a two door coupé and deleting the pillar between door glass and rear side windows is a winner in most instances. And none more so than in the case of the Jaguar XJC and Daimler Coupé, both hitting the market later than expected in 1975 and continuing until 1978.
The Daimler Sovereign Coupé is a car for all seasons; capable of easily fulfilling a variety of roles, from weekend racer all the way through to wedding limousine and weekly shopping hack.
The badge split between Daimler and Jaguar was uneven, with only around 20% of the nearly 10,500 coupés sold being Daimler badged. Just 372 of those were right-hand-drive V12s, making any surviving Daimler Double-Six Coupé a rare car today.







