Background
The Jaguar XJ (X300) was the first of its type, produced entirely under Ford ownership, as a replacement for the rather unloved XJ40 generation. The introduction saw a most welcome return to curvaceous styling, which had always been a Jaguar hallmark.
Ford had money to invest and a new assembly line was built, the aim being to produce a much more reliable and well built car, able to take on the might of the premium German manufacturers. Fit and finish did improve immeasurably, reliability too.
At the car’s launch in October 1994 at the Paris Motor Show, Jaguar marketing material made use of the phrase ‘New Series XJ’, even though under the skin much of the XJ40 was carried over.
The XJ40’s flat bonnet was replaced with a fluted design that accentuated the four separate round headlights. Rear wings were shaped to accommodate the new wrap-around rear light clusters.
Internally finishes were improved, new seating fitted, and equipment levels enhanced. Engine choice ranged from the now familiar AJ-16 engines in 3.2 and 4.0-litre guises, right up to a V12 6.0-litre.
A range of models was offered – XJ6, Sport, Sovereign and supercharged XJR. For those seeking the ultimate in luxury it was the Daimler models which excited. More chrome, which of course included the famous fluted grille was an easy visual identifier, whilst interiors came with lashings of wood and leather.
Some wondered if the X300 had done enough to revitalise the Jaguar motto of grace, space and pace. Grace – most definitely, space a mixed bag unless you had a long-wheelbase model, and pace a resounding yes, even in the smaller engine models.
The X300 had a relatively short life, being replaced in 1997 by the X308, replete with a new range of V8 engines.







