Background
"Here is a fresh and virile beauty that is unapproached among fine motorcars. Its fleetness, its smart handling, its flashing acceleration and its superb dependability are qualities so pronounced that they will cause you to marvel as long as you drive it" – Period advertising for the Chrysler Imperial.
A former General Motors employee, Walter Percy Chrysler launched his first car, the Model B-70, at the 1924 New York Auto Show.
Although a fairly modest and unremarkable vehicle, it nonetheless garnered enough praise for its efficacy, build quality and reliability to wrestle more than a few customers away from the competition.
The original Chrysler Series 70 six remained at 3.3 litres in capacity until 1926 when it was enlarged to 3.6 litres, was a much-improved car all-round, and was by then part of a diversified offering of models and lines.
The Series E-80, featuring an inline L-head six-cylinder that developed an impressive 92 horsepower and delivered it via a three-speed manual transmission, was the most powerful.
Right at the top of the range was the magnificent Imperial 80 Series E, built to compete and win against comparable offerings from Cadillac, Packard and Lincoln.
All of these early Imperials are very special.
The one we have here today is rather more special than most.







