Background
In 1967, adopting the “if it ain’t broke, don’t fix it” approach to car development, Chevrolet took the engine options, chassis and running gear from the second generation C2 Corvette Sting Ray to underpin the new C3. But the body and the interior were completely reworked adopting the pronounced, muscular wheel arches and high rear quarters from the Mako Shark II concept car.
Like the earlier version, the C3 was available as a convertible - like the one you see for sale here - or as a coupe. The convertible came with a folding soft top but a hard top was also offered as an option. Unusually the coupe could also be opened up, with the rear window being removable as well as the roof panels, leaving a T-bar between the windscreen and rear frame.
Buyers could choose pretty much any engine as long as it was a V8! To start with there were two “small block” 327cu-in (5.4-litre) engines of either 300 or 350bhp or four “big block” 427cu-in (7.0-litre) V8s ranging from 390 to 435bhp which necessitated a domed bonnet.
In 1969, in a move that you imagine cost GM’s marketing division thousands of dollars in agency fees, a finger-space was dropped and a letter uncapitalised to give it a new name, the Stingray! The suffix name continued until the 1976 model year, after which it was quietly retired.
Perhaps more inspired, from a marketing point of view, was for GM to also lease three special edition Corvette Stingrays to the Apollo 12 astronauts for $1 a year. These “Astrovettes” had a special gold and black colour scheme, specified by Lunar Module pilot Alan Bean.
Both the small and big block engines were increased in capacity from around 1970 to 350cu-in (5.7-litre) and 454cu-in (7.4-litre) respectively with 370bhp and 460bhp maximum power outputs. Production of the C3 Corvette continued until 1982, by which time well over half a million cars had been built.







