Background
A PREMIUM WILL BE CHARGED ON THIS AUCTION OF 5% OF THE HAMMER PRICE (PLUS VAT IN THE UK AND EUROPE). MIN £500 + VAT - MAX £5,000 (+ VAT)
American Petrolheads (they call themselves gearheads) are often polarised either side of a dividing line in US car culture – Chevy or Ford. On the one hand, there’s the Mustang, Ford’s genre defining pony car. It now seems obvious that using existing running gear and repurposing it into a slinky shell aimed at younger buyers is the perfect, cost-effective route to massive sales, but nobody in America appeared to have thought of it until 1964.
Launched at America’s 1964 World’s Fair (only very slightly more international than US baseball’s World Series) the Mustang was an instant hit and orders flooded in. Ford planned to sell 100,000 cars in the first year of production but actually sold 22,000 on the day it went on sale. First year sales topped 680,000 of what by now was known as Ford’s pony car – seven times the expected sale – and within two years the millionth Mustang rolled off the line at the company’s Dearborn, Michigan plant. What was Chevrolet to do?
Rumours of GM’s answer to Ford’s masterstroke began running during April 1965, code-named Panther. In June 1966 around 200 automotive journalists received a telegram from General Motors stating, ‘...please save noon of June 28 for important SEPAW meeting. Hope you can be on hand to help scratch a cat. Details will follow.’
The following day, the same journalists received another General Motors telegram that said ‘Society for the Eradication of Panthers from the Automotive World will hold first and last meeting on June 28’. Puzzled automotive journalists wondered what it all meant.
On June 28 General Motors held a live press conference in Detroit's Statler-Hilton Hotel. It was the first time that 14 cities were connected in real-time for a press conference via telephone lines. Chevrolet general manager Pete Estes started the news conference stating that all attendees of the conference were charter members of the Society for the Elimination of Panthers from the Automotive World and that this would be the first and last meeting of SEPAW.
Estes then announced the Camaro. When asked ‘what is a Camaro?’ journalists were told it was ‘a small, vicious animal that eats Mustangs.’
Second generation cars were introduced in 1970. With coil sprung independent front suspension, a V8 powerplant and leaf sprung live axle, the car was quite literally Chevy’s version of the Mustang, allowing GM fans the chance to own a pony car without the distasteful (to them) Ford badge.
And just like the Ford, buyers could choose from a frankly mind-boggling array of options, from engines, to interiors, to paint finishes, allowing them to customise their Camaro and make it their own. But at the very top of the Camaro tree sat the Z28.







