Background
The Chevrolet Camaro first roared into the collective automotive zeitgeist in 1967. The car was GM’s repost to the runaway success being enjoyed at the time by Ford’s Mustang. The Camaro name came from the French slang word meaning “friend” or “pal” and the Chevy Camaro became the pal of many across four generations between 1967 and 2002. By the fourth generation the Camaro had lost its edge, lustre and appeal and in 2002 the model was shelved followed by a lengthy hiatus for the iconic Camaro.
By 2006, however, a “Camaro Concept” was shown at the Detroit Auto Show, accompanied by a full marching band from a local school, a parade of vintage Camaros (one from each generation), and 250 Camaro fans specially invited to the event. One GM observer noted “the place erupted into complete pandemonium. Grown men had tears running down their faces.”
By August of 2006, GM Chairman and CEO Rick Wagoner was teasing the new Camaro in less than politically correct terms - “As evidence that we’re not completely brain-dead, GM will build the Chevy Camaro again.” A skilful and persistent drip, drip of marketing led teasers followed helping to whip Camaro enthusiasts into a lather of anticipation.
The fifth generation Camaro’s development path wasn’t a smooth one, however. By 2008 the world was in the grip of a dramatic financial crisis which helped precipitate GM’s bankruptcy in 2009. For a while a fifth generation of Camaro was far from a given, but the car enjoyed some “money can’t buy” publicity from an unlikely source. During the car’s development film director Michael Bay was being given a tour of Chevrolet’s design studio. On seeing the Camaro Concept, he reportedly said “I’m going to make that a star of a movie.” That movie would become “Transformers” and the highest grossing release of 2007.
This worldwide publicity and recognition were just the shots in the arm the faltering project needed, and the fifth generation Chevrolet Camaro was ready for sale by the advent of the 2010 model year. The new Camaro remained surprisingly faithful to the concept which, in turn, lent heavily on the 1967 model for inspiration. The deep-set egg-crate grille, single round headlamps, and beefy bonnet power bulge were all in evidence and the buying public loved all of it. As ever, a slew of power and trim options were available with the SS version sitting atop the model’s family tree. Unusually, automatic and manual versions of the SS featured completely different engines with the manual getting the most powerful unit in the shape of the mighty 6.2 L GM LS3 V8 engine rated at an eye-popping 426 bhp. The Camaro was a huge success with it achieving sales of over 100,000 units for each of its production years.







