Background
The Cadillac V-63 continued the role the American firm had carved out for itself in providing luxury transport for a newly wealthy nation.
Introduced in 1923 as a replacement for the Type 61, it took full advantage of the advances in paint technology by offering customers a choice of 24 DuPont ‘Duco’ colours alongside ten different upholstery patterns: Ford customers might have been stuck with black, but the uber-wealthy could peacock their way around the cities in something that more befitted their status.
Based on the GM C-platform, various body options were also offered with the ‘Standard’ body options comprising a five-passenger Brougham, a two-seater Coupé, a four-person Victoria, and either a five- or a seven-passenger Sedan.
‘Custom’ bodystyles included a Roadster, a Touring Car, a Phaeton, a five-passenger Coupé and Sedan, and a seven-passenger Suburban – and for those for whom even these were too common, an Imperial Limousine could be had that seated seven.
And if even that was too common then bespoke coachwork was offered by a number of companies, including Fisher Body Corporation and Fleetwood Metal Bodies, both of whom GM had purchased in 1925.
This acquisition expanded the in-house range considerably, and the number of models available eventually topped fifty different colours, with the customer able to specify any one of more than 500 upholstery and colour combinations.








