Background
General Motors introduced the LaSalle in 1927 as a lower-priced and sportier companion car to Cadillac. Harley Earl had designed the first LaSalle under contract to Cadillac chief Lawrence Fisher. The new car's widely acclaimed styling lead then GM president Alfred P. Sloan to appoint Earl head of the corporations new Art & Colour styling section in 1928.
An all-new LaSalle for 1934 introduced the tall, narrow grille that would be a hallmark of LaSalle cars for the rest of their production. The final model year for LaSalle came in 1940, as Cadillac had decided to market a similarly priced model line bearing the Cadillac nameplate for 1941.
The last LaSalles were built on a 123" wheelbase. Their famous vertical grille was for the first and only time flanked by headlights set into the front fenders.
A Cadillac-built 322 cid, 130-hp L-head V8 gave the 1940 LaSalle impressive performance.
There were two LaSalle series for 1940. The Series 50, with its 1939-type slab-sided bodies, carried the least expensive models.
The higher priced Series 52 Special line featured ultra-modern "torpedo body" designs that were wider and lower.
Despite production of over 24,000 LaSalles in 1940, it was to be the marque's last year.







