Background
Whilst the E30 iteration of BMW’s 3-Series compact executive car wasn’t the first, it tapped into the zeitgeist of its period in a way that the earlier E21 failed to quite do. The E21 was an inspired conception from the revered and accomplished hand of Paul Bracq, but it never quite set the automotive world alight. It was a fine car in most regards and set a new and dizzyingly high bar for small car production values, but…. something hard to pinpoint was deemed lacking. It could have been that the single, two-door saloon bodyshell offered stymied the breadth of its appeal. More likely, however, was that the world just wasn’t quite ready. Despite that, it was good enough for BMW to shift well over 1.3 million units between 1975 and 1983.
In many ways the E30 could be considered a light reworking of the original E21 concept. It looked quite similar and, initially, the engines and drivetrains were carried over wholesale from the E21. However, some key stars aligned to help make the E30 a true watershed model in the BMW firmament. Firstly, the design team under Clause Luthe created an additional three body styles for E30 buyers to choose from. In addition to the original two door saloon came a four door, a Touring estate version and ultimately a convertible. Two other shortcomings of the E21 were also addressed. The E30’s handling was transformed with a raft of clever tweaks and the earlier car’s minimal rear leg room was improved. Suddenly the E30 was a hoot to hustle along and the incessant whine….of your friends in the back had miraculously stopped.
Lastly, and not insignificantly, the arrival of the 1980’s had ushered in the rise of the Yuppie. Young professionals had high aspirations and disposable income like never before and the E30 3-Series became their totem like almost no other car. No self-respecting young, upwardly mobile estate agent, or junior city trader of the time would feel at home in anything else.
This time the world was ready and ultimately well over 2.4 million E30s would be produced and sold.







