Background
W. O. Bentley would have approved of David Plastow. Plastow started his career as an apprentice at Vauxhall and would ultimately work his way up to become Chairman of Rolls-Royce and Bentley in the 1970s and 1980s. When Plastow was asked where the future lay for Bentley by his Chief Engineer, John Hollings, he simply replied “let’s have some fun!” This “fun “arrived in 1982 in the blocky form of the Bentley Mulsanne Turbo. And so started the differentiation of the Bentley marque as the overtly sporting sibling to the more conservative Rolls-Royce of the time.
A key milestone in this Bentley reinvention and resurgence journey was passed in 1991 with the arrival of the Bentley Continental R. The Continental R was an emphatic statement of future intent for the newly confident marque. A brutalist masterpiece, the Continental R was the fastest, most expensive, and most powerful Bentley up to that point as well as being the most expensive production car in the world at its introduction. Almost inevitably Bentley customers were soon clamouring for a convertible iteration of the coupe, and the reborn Bentley wasn’t in the habit of disappointing its customers.
With resources and space at a premium at Crewe, Bentley turned to design supremos Pininfarina to bring their convertible aspirations to life. Pininfarina invested a full two years in the design of the, now named, Azure’s gargantuan folding hood. Both Bentley and Pininfarina were determined to deliver a solution where the hood would ultimately completely disappear when lowered. A feat somewhat akin to stowing a sloop’s mainsail in your glovebox.
Of course Pininfarina hit the brief, and they were even charged with producing the Azure bodyshells. Pininfarina’s Cambiano factory would receive panels and components from Park Sheet Metal in Coventry and ultimately ship back finished shells an accompanying hoods to Crewe for final assembly and liberal applications of Bentley magic. This somewhat tortuous supply chain no doubt contributed to the £20,000 plus premium the Azure attracted over its coupe sibling. A minimum of a whopping £215,000 was required in 1995 to put a superlative Bentley Azure on your, no doubt, immaculately presented and rather large drive.








