Background
The Avanti Studebaker is a personal luxury coupe originally manufactured by Studebaker Corporation between 1962 and 1963. It was marketed as “America’s only four-passenger high-performance personal car.” Designed by Raymond Loewy, the Avanti offered both performance and safety. Shortly after being introduced, a modified Avanti reached over 170 mph at the Bonneville Salt Flats, breaking 29 world speed records. The Studebaker factory ultimately closed on December 20th, 1963, with less than 6,000 Avantis being built in total. Following the original discontinuation of the Avanti, the nameplate was purchased multiple times over in revival attempts that ultimately failed. Cars under the Avanti name were being constructed as recently as 2006, but none of them ever caught on with the masses.







