Background
In 1947, Austin successfully went to market with the A40 in all manner of body styles including two and four-door saloons, estates, vans and pickups - all having the same pre-war streamlined look of sweeping wheel arches and art-deco style radiator grilles.
Having seen what Jensen Motors were doing with their original Interceptor built on A70 underpinnings, Austin boss Leonard Lord commissioned them to produce a smaller sporting tourer based on A40 mechanicals - specifically targeting the lucrative (and government incentivised) US export market.
Designer Eric Neale went to work and came up with the svelte A40 Sports - a two-door convertible resembling a scaled down Interceptor that would be marketed under the Austin of England banner. Jensen would build the aluminium bodies in their West Bromwich factory and they would be dropped onto an A40 chassis and completed at Austin’s Longbridge plant.
Power came from the 1200cc Austin A40 Devon engine but a twin-SU carb setup extracted 46 bhp from the 4-cylinder motor. This engine design would evolve to become the BMC B-series engine, as fitted in cars by Austin, Morris, MG, Riley and Wolseley to name just a handful.
Despite its name, the A40 Sports wasn’t a fast car - 77 mph at best and even cruising at 60-65 left it a bit breathless. At launch in 1950, Autocar called it “not startling, but more than adequate”.
Ever the publicity-seeker, Leonard Lord made a bet with his PR man Alan Hess that he couldn’t drive an A40 Sports round the world within 30 days. In 1951, with a little help from a KLM cargo plane, Hess won the wager - returning in 21 days having covered around 10,000 land miles.
Almost a dozen over 4,000 A40 Sports convertibles were built between 1950 and 1953 but with a selling price more than 60% higher than the saloon it was based on, it wasn’t a huge commercial success and only 643 of the cars made their way Stateside.
Austin did eventually win over the American market when Lord became aware of a former racing driver called Donald Healey building sports cars with Austin’s A90 drivetrain - and soon after the Austin-Healey marque was born.







