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1972 AUDI 100 Coupe S

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1972 AUDI 100 Coupe S


Spend any time on the motorway and it is surprising just how many Audi cars will pass you. Saloons, estates, SUVs, convertibles and coupes in various forms are all on sale to tempt you into the showroom.

Rewind 50 years or so and it was a very different story. An assortment of saloons was all the German manufacturer had to offer the increasingly discerning buying public.

The Audi 100S Coupe however added a much-needed shot of glamour into the range in the early 1970s. Its aim was to be a halo model for Audi that was trying hard to establish itself in the UK.

There is little doubt that it succeeded with reviews of the day likening it to the Aston Martin DBS. Indeed, some saw traces of the Ferrari Dino – much praise indeed.

Sadly for Audi it was never a massive seller here when new, but with the passing of time there is growing interest in this attractive and usable classic. Robust German engineering may be partly responsible, but rarity value clearly plays its part.

Turn up at any classic car show and there will be the usual assortment of delightful classics, but an older Audi is usually a rare sight and the chances of encountering another 100S probably nil.

The car came with a 4-cylinder in-line engine with a capacity of 1,871cc and was initially equipped with twin carburettors. Power was a heady 115hp. In 1972 a single carburettor was fitted with power dropping slightly to 112bhp.

Rear wheel drive with front disc brakes makes the 100S Coupe a respectable handling car, and one well suited to the grand tourer role.

The Vehicle

Manufactured in 1972, our attractive 100S Coupe was acquired by the seller back in 2017. He spent many, many years searching for the perfect car, even looking overseas when unable to find what he was after.

Put off by the thought of a left-hand drive car, his patience was rewarded when his car off choice was offered by its long-term owner in Scotland. The steering wheel was on the correct side and the car came with the preferred manual gearbox.

The car had also benefitted from a comprehensive restoration programme over many years, but with still a few jobs to finish off. This appealed greatly to our seller, being handy as he was with the spanners.

Before he took delivery however, he had the car shipped directly to Central VW Audi in Ellesmere Port, who very quickly relieved him of £1,500 to put a few issues right.

The seller has enjoyed taking the Audi to classic car shows and it was his intention to keep this car for the long term to enjoy in his retirement. Sadly, a serious back injury last year means that he now finds driving the car too difficult so it is now being offered for sale.

On the Outside

The seller tells us that he believes the car had a full respray in around 2015. Before this was done, the previous owner had sourced original replacement body panels from Germany. Copies of the receipts are in the history file.

Whilst the car still looks very smart from a distance, it is clear that there are now some areas of micro blistering which may need addressing. Our extensive photographs show this in detail. In addition, there are some scratches and minor crazing in places. There is also a small rust bubble on the sunroof surround.

We must also report that the car’s bonnet is a slightly different shade to the rest of the panels, some of which have a somewhat flat finish.

We suspect the car’s new owner may want to consider respraying the car, but it should be borne in mind that they will be starting from a solid base.

The chrome work is generally bright but the perfectionist might consider that there are some areas that could do with replacing, such as the bumpers.

The wheels look to be in good order and are shod with a set of matching Yokohama tyres. They have plenty of tread too, always a sign of careful ownership.

An unusual but much appreciated feature is the sliding steel sunroof, for that almost wind in the hair feeling.

The Audi also comes with a fitted car cover and was kept always kept in a garage with a dehumidifier.

On the Inside

The seats are in great condition, with the main sections being in sumptuous velour. We suspect they may be the originals and in which case they have been well looked after. The only area we can spot is a small area of piping which has come adrift.

The seller decided to change the original static seat belts for some more modern inertia reel fitments, but the original belts are retained should the new owner wish to reinstate them.

The carpets are in good order as are the door cards. Fitted rubber mats come with the car too.

The headlining is in fair condition, but there are a few areas of slight creasing that may need to be addressed.

The wood veneer, a period touch, appears to be in good order.

Instrumentation is of the era, ie basic, but all main functions are covered.

The rubber seals on the doors could do with some attention as they are starting to come adrift.


Please bear with us here as there is plenty to say.

The previous owner was an engineer on the oil rigs in Scotland and as part of his rolling restoration programme, he spent plenty of cash sorting out the coupe’s mechanicals.

In 2011 he had the engine completely rebuilt at considerable expense. At the same time, he had the gearbox bearings done. The engine we are told now continues to run sweetly and pulls well through the gears.

The brakes were overhauled too and then a few years later the water pump was serviced, the carburettor checked, and a new exhaust fitted.

The seller continued the good work after buying the car in 2017 a dealt with the few remaining issues not already addressed.

He had fitted new front springs as the car was sitting a little too high, but he retained the originals. The car was serviced with new plugs etc and the camber and tracking were adjusted.

There are plenty of photographs of the car’s underside and we are quietly impressed. It all looks quite solid and there is plenty of underseal in all the right places. Looking at the car’s low mileage over the last decade or so, we doubt it has ever ventured out during the winter months, which has clearly paid dividends. We would splash on a little more underseal just to be on the safe side.

The car also comes with a lot of spare parts, always useful to have in stock.

History Highlights

A quick trawl through the car’s recent MOT history, confirms the small mileage covered and the last few years nothing untoward has been found. This would seem to confirm that all the car’s main issues have been comprehensively dealt with by the last two caring owners.

We have already mentioned the car’s rebuild with new body panels where required and with an engine rebuild also completed, this lovely car seems set to provide trouble-free motoring for many years to come.

Our photographs show extensive invoices running back many years, so a little time spend reading will confirm much of what we have mentioned.

There is also a pile of old MOT certificates for your perusal and there is even the original handbook for a little bedtime reading.

What We Think

This lovely, rare car has had love and attention lavished on her for many years and is all set to provide exciting times for the lucky new owner. Aside from the paintwork issues, we cannot see any other major expenses on the horizon.

So, what price such rarity? We estimate £18,000 to £22,000 should be enough to buy this cool coupe. So, get bidding and if you want to take a look, the car is currently in our custody and we welcome any inspection, in accordance with current government guidelines of course.

Inspection is always encouraged, within Govt. guidelines of course, and this particular car is located with us at The Market HQ near Abingdon; to arrange an appointment please use the ‘Contact Seller’ button at the top of the listing. Feel free to ask any questions or make observations in the comments section below, or try our ‘Frequently Asked Questions’.

If needed, please remember we have a network of trusted suppliers we work with regularly and can recommend: Classic & Sportscar Finance for purchase-financing, Footman James for classic car insurance, Classic Concierge for storing your car plus we have a list of contacts who can help with transport and shipping.  

BORING, but IMPORTANT: Please note that whilst we at The Market always aim to offer the most descriptive and transparent auction listings available, we cannot claim they are perfect analyses of any of the vehicles for sale. We offer far greater opportunity for bidders to view, or arrange inspections for each vehicle thoroughly prior to bidding than traditional auctions, and we never stop encouraging bidders to take advantage of this. We do take a good look at the vehicles delivered to our premises for sale, but this only results in our unbiased personal observations, not those of a qualified inspector or other professional, or the result of a long test drive.

Also, localised paint repairs are common with collectable and classic cars and if they have been professionally carried out then they may be impossible to detect, even if we see the car in person. So, unless we state otherwise, please assume that any vehicle could have had remedial bodywork at some point in its life.

Additionally, please note that most of the videos on our site have been recorded using simple cameras which often result in 'average' sound quality; in particular, engines and exhausts notes can sound a little different to how they are in reality.

Please note that this is sold as seen and that, as is normal for used goods bought at auction, return policy does not apply. See our FAQs for more info, and feel free to inspect any vehicle as much as you wish.

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  • Location: Abingdon, Oxfordshire
  • Odometer Reading: 75336
  • Chassis Number: 8121061356
  • Engine: 1.9
  • Gearbox: Manual
  • Colour: Dark Red
  • Interior: Black Vinyl

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