Background
Walter Leopold Arthur Hayes was an interesting and somewhat overlooked automotive player. A journalist by trade, he became a poacher turned gamekeeper in 1962 when he crossed the Rubicon to become head of Ford UK’s public relations department. For a so called pun-pusher Hayes wrought a huge influence on Ford’s UK success being the driving force behind the company’s entrée into motorsports of many varied flavours. Hayes’ relationship with Colin Chapman was at the root of the Lotus Cortina project and he would also sign Jackie Stewart to become a Ford associate – a relationship that would endure for 40 years.
Right at the end of his Ford career, Hayes would be instrumental in setting up the company’s Premiere Automotive Group and influenced Henry Ford II to purchase AC Cars, Jaguar and, in 1987, take a stake in Aston Martin. No doubt exhausted from all this feverish activity, Hayes retired in 1989……or so he thought. In 1990 Ford acquired the remainder of Aston Martin and Henry Ford II persuaded Hayes out of retirement to take on the role of the sports car maker’s CEO. Hayes’ first decisive move was to develop a lower cost, “entry level” Aston Martin that would grow the pitifully small production numbers of the firm and broaden the terribly exclusive customer base.
Like all great PR executives, Hayes spun his bulging Rolodex of contacts, stopping it at “W” for Walkinshaw. Race impresario Tom Walkinshaw just happened to have a project simmering away called project “XX” which was a continuation of the cancelled XJ41/42 Jaguar program based on the XJS platform. Jaguar didn’t want what Walkinshaw was offering, and so project XX needed a new home. Walkinshaw even had a standalone factory in Bloxham ready and waiting that had previously been used to produce the mighty XJ220. Hayes was sold on the idea, and project XX became project NPX (Newport Pagnell Experimental).
This time Hayes’ spinning Rolodex stopped at “B” for Brown and Walter would ring his old friend Sir David Brown and gain his permission to resurrect the fabled “DB” prefix. And so it was that the beautiful DB7 was launched at the Geneva Motor Show of 1993 to a rapturous reception. An elegant Volante version would follow in 1996 and both hard and soft top versions would gain Vantage derivatives in 1999. The arrival of a new 6-litre V12 power unit would now give the DB7 the “go” to match the “show.”








