Background
Alfa Romeo still belonged to the Institute for Industrial Reconstruction in the late 1960s, a government agency that had taken over the reins in the 1930s in the wake of the economic crisis of 1929.
Still on shaky footings, the Italian firm needed to introduce a new entry-level model to help it compete with Fiat, Lancia and Simca, its home market rivals.
And, like so many others, Alfa Romeo decided that a front-wheel-drive car was the way to go and settled on the name Alfasud: Sud is Italian for south and Alfa planned to take advantage of government incentives to produce goods in the poorest parts of southern Italy.
The development project started in 1967 under the leadership of German engineer Rudolf Hruska, who had worked previously for Porsche and Volkswagen, with the styling being entrusted to Giorgetto Giugiaro, the man behind cars like the Lotus Esprit and Ferrari 250.
Due to the inexperience of many of those working at the assembly plant (many of them had also worked on the construction of the plant itself) the quality of the cars produced in those first years was questionable. Rust proofing was non-existent and foam-filled cavities retained moisture, so those early examples quickly gained a reputation for corroding at an alarming rate.
Teething troubles aside, the car itself was a hit with drivers who loved its rev-happy four cylinder boxer engine, which gave the ’Sud a very low roll centre and class-leading handling. Engines ranged from the tax-efficient 1.2-litre through to a peppy 1.5-litre with up to 103bhp.
The last models left Alfa’s factory in 1989.








